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BSNL offers iron-life cover to all customers
Operator Mulls Foraying Into Life Insurance
PLANNING to surrender your BSNL landline connection? Here is one reason why you should keep your fixed line or take up BSNL’s mobile service: the PSU is planning to provide free non-life insurance cover to all its customers. A top company source told ET that BSNL is planning to provide a cover of Rs 50,000 to each of its 78-million landline and mobile subscribers, in case they were to suffer any mishap or accident.
In the next phase, the operator is mulling the possibility of a full-fledged foray into life insurance sector in partnership with an insurance player.
The PSU is confident that free insurance cover, where it will bear the premium, in addition to stopping the surrender of land-lines, will also be a major boost to expand its cellular subscriber base.
“The plan is in a preliminary stage. We’re yet to formulate a road map and a timeframe for offering this service. While free insurance will cost BSNL a good amount of money, it will bring in value-addition to the services we provide our customers,” a top BSNL executive said.
The executive also didn’t rule out the possibility of a full-fledged insurance foray, in partnership with an insurance player. “If this plan takes off, then we would look at providing a life insurance policy to our subscribers, It will be possible for us since we know our customer profile and history. The revenues from pure telecom services are declining and voice services won’t be very profitable in the future,” the BSNL executive added.
Industry analysts estimate that BSNL will have to shell out a premium of between Rs 100 to Rs 200 per subscriber annually to offer them an insurance cover of Rs 50,000. Providing the service to its 78-million existing users would mean an annual bill of Rs 780-1,560 crore for BSNL. The PSU’s net profit in 2006-07 was a little over Rs 10,000 crore.
Currently, BSNL has a corporate group life insurance policy from the Life Insurance Corporation (LEC) for its over 3.5 lakh employees for a sum assured of Rs 4,770 crore. Under this scheme, over 10,000 senior BSNL executives are insured for a sum of Rs 5 lakh for a monthly premium of Rs 500, about 40,000 officers are covered for a sum of Rs 3 lakh and three lakh non-executive employees get a life insurance cover of Rs l lakh each.
The public sector communications company currently has just under 28 million mobile subscribers and about 50 million landline users. It is also in the process of finalising orders for 45.5 million GSM lines with Ericsson and Nokia, in addition to another 18 million lines from State-owned ITI. Industry analysts estimate that at the current pace of growth, BSNL will have about 100 million subscribers (both landline and fixed) within by mid-2008. Even if a mere 10% of the PSU’s subscriber base were to opt for an insurance policy, BSNL will have about 10 million insurance customers.
Private Telcos such as Bharti Airtel, Reliance Communications and Tata Tele-services already offer life insurance services through insurance arms of their parent companies.
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