eLogistics keeps track of stranded trucks
CHENNAI-BASED eLogistics, a logistics and supply chain services company that offer tracking-based solutions to improve logistics intelligence, has enabled fleet operators to not only keep track but stay in touch with the trucks stranded in riot-hit Rajasthan.
Around one lakh trucks are estimated to be stranded across various parts of Rajasthan over the past few days due to the caste-based riots that’s fast spreading to other parts of the country. But only 200 of them are equipped with eTrack, the tracking solution of eLogistics. “White we have equipped 5,000 trucks, belonging to various fleet operators, with our tracking device eTrack, about 200 of them are now stranded in places like Udaipur, Jaipur, Bhilwara, Ajmer, Bharatpur, Chittorgarh and Alwar,” eLogistics CMD V Sanjeevi told ET.
He said, most of these stranded trucks are carrying finished goods, including auto components from various sources to several destinations. While at least 38 of them are car-carriers, about 28 are transporting auto components to Mahindra & Mahindra and a few others carrying perishable items for Amul.
“Since our tracking devices are also attached to special voice devices, the fleet operators are able to call and advise the truck drivers on their next move. eTrack gives them the ability to manage in crisis,” Mr. Sanjeevi said.
An estimated 10,000 such devices have been installed in trucks by various players. With 5,000 installations, Mr. Sanjeevi said, eLogistics now holds a 50% market share in this emerging market. “By March 2008, we expect the total number of installations to touch 70,000 units and we are aiming to retain our market share at the 50% level,” he added.
According to a Frost & Sullivan study, Indian tracking devices market is estimated to touch $78.2 million by the year 2011. However, the economic boom currently witnessed in the country, may help achieve this size by the year 2009 itself.
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