Thai’s Nok to start intl journey with Bangalore flight
NOK Air, a domestic carrier in Thailand, is going international with the launch of a daily Bangkok-Bangalore flight from May 31.
Banking on the new-found enthusiasm for shopping among the burgeoning Indian middle class, the low-cost airline is offering discounts at a few malls in Bangkok for those who travel by the airline.
The carrier has a 45-day offer of Rs 9999 for a round trip and gives passengers exclusive discounts of 50% on high-street brands such as Italian fashion house Replay and Australia’s Country Road at The Emporium, Siam Paragon and The Mall Department Stores in Bangkok. Further discounts are available on sports gear.
The inaugural offer is about 30% cheaper than the average travel cost on other airlines on this segment and the low-cost carrier wants to keep it 10% cheaper after the offer period,
Nok Air CEO Patee Sarasin, who spoke at the inaugural event in Bangkok on Tuesday night, said the ticket price has been cut to bring the cost down to the average tariff on the Indian domestic circuit so that shoppers from Bangalore can fly to Bangkok at almost the same price they hop to Indian destinations. This, he said, will make it attractive enough for shoppers to tour Thailand and also shop there.
The carrier is planning to extend the concept to Chennai, Hyderabad and Delhi and to other Asian cities such as Hanoi. While saying that the “shopping airline” was a novel concept, he said he was looking at expanding the passenger base by providing discounts at hospitals and spas in Thailand. When asked how he would entice Thais to take the Bangalore flight, he said Thais look upon India for its educational institutions and universities. He said the airline may bring Thai students to Bangalore to show them the educational institutions and the tech giants.
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