Mocha coffee chain in expansion mode
MUMBAI: Coffee chain Mocha has embarked upon an expansion plan to enhance its network to 60 outlets from 14, besides entering overseas markets like Africa, Europe, the Gulf and South-East Asia by end-2008. “We aim to have 60 Mocha outlets across the country by end-2008 in tier-n cities, eastern India and the metros,” Satyendra Sinn Dasondi, executive director, Impresario Entertainment and Hospitality (IEHPL), which owns the coffee chain, said here. All the Mocha outlets will be franchised. Each Mocha outlet would cost around Rs 50-70 lakh spread over 2,500-2,800 sq ft. The company is also planning to franchise 10 outlets in South-East Asia in three to four years with its first outlet in Singapore scheduled to open by end-2008.
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