Lenovo makes O&M B’lore global ad hub
IN A global first, PC manufacturer Lenovo is moving its entire international advertising portfolio to WPP Group agency Ogilvy & Mather’s Bangalore branch. Account planning, servicing and creative will all be now handled out of the Bangalore hub, which will work closely with other O&M branches across the world to customize advertising for different regions.
The Lenovo Hub, as it’s called, has been on a test run over the past week or so and has been fully operational since June 1. The team in the hub will work on global print, television as well as internet advertising for the Chinese PC maker, which could potentially go out to 160 countries where Lenovo has a presence.
Though China might have been the logical destination to set up a hub for Lenovo, O&M’s experience with the IBM account in India swung the deal in favour of Bangalore. In the past, according to sources, O&M has been used for some work at the Asia-Pacific level by IBM. The fact that O&M has been handling the creative business for different markets for Lenovo, the world’s third-largest PC manufacturer after Dell and HP, has also come in handy.
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