Air hostesses will now act as shopping consultants
AIR hostesses are your companions at 35,000 feet taking care of meals and ensuring your comfort. Now they will also act as shopping consultants. Say, you are going to Bangkok and don’t know what to shop and where to shop, an air hostess could assist you. A start is being made by the air hostesses of Nok Air who will do the needful and all for just Rs 10,000 (return ticket cost, including taxes) on a Bangalore to Bangkok flight commencing from Friday (1 June). Positioning itself as ’shoppers airline’, passengers flying on Nok Air can also avail for a 10% discount on brands such as Esprit, Mango and Tiraberland at Bangkok’s famous Siam Paragon shopping mall. Other airlines could follow suit, offering value for money.
The low-cost airline experience is not just about ‘low cost’ (read low fares) anymore. “We studied the Indian market extensively, spending around Rs 80 lakh, before commencing our operations. We concluded that to survive, only offering low fares is not enough,” says Patee Sarasin, CEO, Nok Air, a Thailand-based low-cost carrier (LCC). It seems the airline has learnt its lesson from Jetstar Asia a LCC which grounded its operations from India last year when Singapore Airlines dropped its fares to match the low fares. Nok Air will be starting flights from Chennai in October, and from Hyderabad and Delhi next year. “Air Hostesses will guide passengers about the exchange rate and public transport as well, so that they don’t feel lost,” adds Sarasin. The airline besides economy class also offers business class seats charging return airfare of Rs 2 5,000. For marketing, the airline will be spending Rs 2 crore in India. It is expecting a load factor of 75-80% on its India route.
Meanwhile tour operators feel that passengers now have another low fare option to choose from. Cox &• Kings executive director Arup Sen says, “Air India Express, which predominandy flies to the Gulf has giveri a boost to tourism by offering affordable fares. The entry of Nok Air with its unbeatable prices on the India-Thailand route will propel tourism.” At present, LCCs like Al Jazeera, Air Arabia and Air India Express fly mainly to Gulf countries, not offering a wide range of options to tourists. Also, Malaysia’s low cost carrier, Air Asia, is expected to commence operations in India. “They are looking at some strategic marketing tie-up,” an industry source said. However, Thomas Cook managing director Madhavan Menon is not upbeat. “Nok Air, like other LCCs will just give another option to tourists. Some full service carriers, preferred by our customers, offer lower promotional fares.” he says.
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Thai's Nok to start intl journey with Bangalore flight
NOK Air, a domestic carrier in Thailand, is going international with the launch of a daily Bangkok-Bangalore flight from May 31.
Banking on the new-found enthusiasm for shopping among the burgeoning Indian middle class, the low-cost airline is offering discounts at a few malls in Bangkok for those who travel by the airline.
The carrier has a 45-day offer of Rs 9999 for a round trip and gives passengers exclusive discounts of 50% on high-street brands such as Italian fashion house Replay and Australia's Country Road at The Emporium, Siam Paragon and The Mall
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